Perspectives on media technology, live production, storytelling, equipment, and the business of building Africa's modern media infrastructure.
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In the USA, it costs $5 (=N=2000) to get a license to fly a drone. You don’t talk to anyone. You go online, fill in your details, upload a valid ID, pay the fees and have your licence printed and also send as a PDF to your email. In Nigeria. You pay =N=600,000 and write
IBST Limited is excited to announce the launch of their new mobile application, “Mhoori”, a mobile app for exclusive event viewing. The name “Mhoori” means “watch” in the Yoruba language, and it is a fitting name for this innovative new app. Video on demand and streaming in general have revolutionized the way we consume entertainment. With
I am still trying to understand the live music promotion business. You promote a show to start at 6 pm. It’s now 10.02 pm. Why not promote it to start at the time you intend to start? I attended three shows this Christmas, none started on time. One started 6 hours late. If Nigerian audiences
Should advertising agencies have in-house production companies? Or, production companies they have interests in? There is an ongoing debate in the advertising, film and digital video production industries, that advertising agencies who are involved in this practice are in a conflict of interest. That, this ownership presents a present danger to clients, who are more
According to experts, Nigeria’s entertainment and media market by 2030 will generate an estimated total revenue of US$30.16 billion. The Internet will be the key driver of growth for Nigeria. Television, comprising revenue from TV advertising and subscriptions, is the other main driver. With innovation and fresh ideas, a lot of new businesses and products
I had posted on Facebook yesterday that MNET | DSTV are producing Big Brother Nigeria in South Africa. The contributions, opinions and positions have been diverse, as well as partisan, with everyone from industry experts, professionals and the general public taking positions. That’s as it should be. Open discourse and sharing of opinions is something
I put up a post yesterday about Big Brother Nigeria being filmed in South Africa. Opinions have been divided between those who see nothing wrong with it; who point out the poor infrastructure of Nigeria, and incessant power cuts, unprofessional crews and potential lack of quality production had the decision been made to film in
I have just had a conversation with a top Nigerian Executive of owners of DSTV in Nigeria. What he passed on to me in a conversation is that Nigerians are Idle if what concerns them is why Big Brother Nigeria is bring shot in South Africa. That Nigerians should concern themselves with a country that
IBST is one of Nigeria’s leading creators of television, music and film programming, new media and entertainment products. IBST designs, creates, produces and distributes media, entertainment and lifestyle products based on contemporary African culture. It is structured as a Limited Liability company with 100% Nigerian ownership, operating businesses in television, film and event production, interactive
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