IBST Insights

Ideas from the field.

Perspectives on media technology, live production, storytelling, equipment, and the business of building Africa's modern media infrastructure.

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Showing 28-36 of 38 articles

Watch exclusive live events with Mhoori from the comfort of your home
BroadcastSeptember 13, 2019

Watch exclusive live events with Mhoori from the comfort of your home

IBST Limited is excited to announce the launch of their new mobile application, “Mhoori”, a platform for streaming exclusive events. The name “Mhoori” means “watch” in the Yoruba language, and it is a fitting name for this innovative new app. Video on demand and streaming in general have revolutionized the way we consume entertainment. With

2 min readRead
Live Show Promotion In Nigeria
InsightsDecember 25, 2018

Live Show Promotion In Nigeria

I am still trying to understand the live music promotion business. You promote a show to start at 6 pm. It’s now 10.02 pm. Why not promote it to start at the time you intend to start? I attended three shows this Christmas, none started on time. One started 6 hours late. If Nigerian audiences

2 min readRead
Advertising Agencies Owning production Companies
ProductionJanuary 25, 2018

Advertising Agencies Owning production Companies

Should advertising agencies have in-house production companies? Or, production companies they have interests in? There is an ongoing debate in the advertising, film and digital video production industries, that advertising agencies who are involved in this practice are in a conflict of interest. That, this ownership presents a present danger to clients, who are more

2 min readRead
Innovation And Fresh Ideas
BroadcastMarch 25, 2017

Innovation And Fresh Ideas

According to experts, Nigeria’s entertainment and media market by 2030 will generate an estimated total revenue of US$30.16 billion. The Internet will be the key driver of growth for Nigeria. Television, comprising revenue from TV advertising and subscriptions, is the other main driver. With innovation and fresh ideas, a lot of new businesses and products

2 min readRead
The Challenge Ahead Is Big!
BroadcastJanuary 25, 2017

The Challenge Ahead Is Big!

I had posted on Facebook yesterday that MNET | DSTV are producing Big Brother Nigeria in South Africa. The contributions, opinions and positions have been diverse, as well as partisan, with everyone from industry experts, professionals and the general public taking positions. That’s as it should be. Open discourse and sharing of opinions is something

10 min readRead
BIG BROTHER NIGERIA 2017
BroadcastJanuary 25, 2017

BIG BROTHER NIGERIA 2017

I put up a post yesterday about Big Brother Nigeria being filmed in South Africa. Opinions have been divided between those who see nothing wrong with it; who point out the poor infrastructure of Nigeria, and incessant power cuts, unprofessional crews and potential lack of quality production had the decision been made to film in

3 min readRead
Are You Idle?
CultureJanuary 25, 2017

Are You Idle?

I have just had a conversation with a top Nigerian Executive of owners of DSTV in Nigeria. What he passed on to me in a conversation is that Nigerians are Idle if what concerns them is why Big Brother Nigeria is bring shot in South Africa. That Nigerians should concern themselves with a country that

2 min readRead
Opportunities In media And Entertainment In Nigeria
BroadcastMay 25, 2015

Opportunities In media And Entertainment In Nigeria

IBST is one of Nigeria’s leading creators of television, music and film programming, new media and entertainment products. IBST designs, creates, produces and distributes media, entertainment and lifestyle products based on contemporary African culture. It is structured as a Limited Liability company with 100% Nigerian ownership, operating businesses in television, film and event production, interactive

19 min readRead
RECREATING THE NIGERIAN TV PRODUCTION INDUSTRY
BroadcastApril 25, 2015

RECREATING THE NIGERIAN TV PRODUCTION INDUSTRY

Television production can be defined as the creation, development, production, management and distribution of commercially innovative and original TV content and properties across multiple delivery platforms and channels. An individual or company may well supply a blend of content and associated services to its customers, clients and broadcasters. Today this includes also the opportunities the

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