If you have spent a lot of money in the past 5 years or more creating content and digital assets such as photos, press adverts, publications, videos and you don’t where they all are, or able to utilize them as assets for your business, you’re in a bad way, and you need to pay attention to setting up your creative and digital assets for success.
This is the digital era characterized by instant gratification and shrinking attention spans. Today’s viral sensation becomes yesterday’s news overnight. The number of channels and customer touch-points are growing exponentially, with communication and marketing teams struggling to produce a greater volume and variety of content to keep pace with the constant churn.
One thing’s for sure: creative assets – the videos, photography, artwork, videos, logos, press adverts, publications and collateral that are key to connecting your customer to your brand – are in higher demand than ever. Email, network drives and cloud storage simply weren’t built to handle the volume of content and processes involved with creating, archiving, approving, multi-purposing and distributing all these assets. Worse, still if you don’t know where they all are, you are already behind and will continue to struggle to put value to these assets.
At IBST we turn this chaos into opportunity, for marketing and creative teams that want to seize it, and find a way to eliminate the communication and technology gaps slowing them down.
– UNLOCK THE VALUE IN YOUR CONTENT ASSETS
Even the best creative assets are worthless if they’re locked up. So rather than burying creative assets in silos and creating the potential for duplicates and errors, organize them in one central repository and open up permission-based access to everyone who needs them. Give them the power to repurpose and distribute this content via social media. Create an army of your brand advocates.
– UNITE YOUR BUSINESS TEAMS
We provide you the opportunity with our solutions, to unite your teams and creative assets on a common, cloud-based platform so they can succeed across channels and touch-points that you define. No more detached systems and processes for every interaction. Synchronize your work processes, reviews, and approvals. Empower your team to pull and share content from the same source instead of wading through anarchy of folders and file names and content all over the place, with different agencies and vendors.
– CONNECT THE DOTS – FAST!
Communication teams utilize scores of technology solutions every day. We get them working together.
IBST will provide solutions that automate tedious processes and fully integrated platforms, apps and social media tools thet enable your team to work faster, more efficiently and creatively, providing you with Live links, asset scheduling, social media interaction, and also lets you automatically update your content continuously on your touch points with just a couple clicks
Other things we do for you are:
– Enable you to understand what your assets are worth.
Analyze your digital assets to determine investment.
– Provide you hidden sources of value.
Quantify sources of savings and value.
– Calculate impact and measurability tools
Model scenarios for investment and return.